SEO MAXeSite Guidelines

On-page SEO

MAXeSites leverage over 25 on-page SEO factors to outrank competitors for local search terms in SERPs. Follow these steps to optimize your site:

Optimize SEO Tags

In the Settings tab, complete the following:

MAXeSite Title: Craft a title that summarizes your business, incorporating one or two key search terms.

MAXeSite Description: Write a 2-3 sentence summary using at least two relevant keywords.

Local SEO Tip: Include your city, neighborhood, or zip code in the title and description for higher local relevance.

Keyword Strategy: Use broad and long-tail keywords. Place high-value keywords at the beginning of the title tag.

LSI Keywords: Integrate Latent Semantic Indexing (LSI) keywords�related terms�to strengthen topical relevance.

Business Info: Ensure your address and website link are included.

TIP: Keyword proximity to the start of the title tag directly correlates to higher search engine importance.

TIP: Integrate semantically related terms that naturally co-occur with your primary topic to improve context, enhance relevance, and avoid keyword stuffing.

MAXeSite Fields

Add the following fields to your MAXeSites:

Add Text

This content is publicly visible on your MAXeSite.

Add at least 1000 words of unique text content to your MAXeSite. Longer content dominates Google search results and significantly boosts shareability - with a 78% higher likelihood of being shared.

TIP: Create at least one target keyword anchor text in each paragraph

TIP: Add your prominent target keywords within the first 100 words of your content

TIP: To enhance your content, you can strategically incorporate hyperlinks into your target keywords, pointing to both external, reputable websites and your own internal pages. This practice, known as a "natural link profile," improves topical authority, helps search engines, and guides users.

Add Text (not visible)

This hidden-by-default content is fully indexable by search engines to boost your SEO. It is a legitimate 'white hat' technique that provides crawlers with rich context without using deceptive, penalty-risking hiding tactics.

Add at least 1000 words of unique text content to your MAXeSite and set field visibility to Admin Only (not publicly visible).

TIP: Create at least one target keyword anchor text in each paragraph

TIP: Add your prominent target keywords within the first 100 words of your content

Image

To enhance your content with optimized visuals, integrate at least four images directly into your post, ensuring each uses specific keywords in the filename (e.g., [keyword-one]-[description].jpg) and a relevant, descriptive title.

TIP: Using keywords in alt tags enhances SEO

An alt tag (or "alt attribute") is an HTML element that provides a text-based description of an image for search engines and users who cannot view it due to visual impairments, slow internet speeds, or broken file paths.

TIP: Add images and set field visibility to Admin Only (not publicly visible) to boost SEO

Image Gallery

Create a gallery featuring at least three images, each with a brief caption. Ensure your target keywords appear in both the gallery title and within every image filename.

TIP: Add image galleries and set field visibility to Admin Only (not publicly visible) to boost SEO

TIP: Use keywords provided in Google Images search for each image description

Image Gallery (Advertisers)

Create a "Partners" or "Featured Advertisers" image gallery featuring three to nine clickable, high-quality logos that link directly to the advertisers' websites. To boost SEO, request a reciprocal link from each advertiser back to your site. This generates ad revenue, builds backlinks, and drives cross-promotion.

YouTube

Add a YouTube video with optimized keywords. Use the YouTube Studio platform to insert relevant search terms into the title, tags, and description for better discoverability.

TIP: Add YouTube videos and set field visibility to Admin Only (not publicly visible) to boost SEO

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