Promote Your Online Store Marketplace

Once your online store + marketplace has launched, the next step is to drive traffic to your ecommerce website. To increase traffic, people need to know that your website exists!

The good news is that your organization already has what it takes, and there are free effective marketing tools.

💡 Utilize (leverage) individuals and businesses by allowing them to sell items and products on your built-in marketplace. In turn, they can kickstart awareness of your website for more traffic.

FREE TOOLS TO DRIVE WEBSITE TRAFFIC

1. EMAIL

📧 Email continues to be one of the most effective marketing tools for ecommerce website platforms.

STEP 1: Edit the outreach templates below.

STEP 2: Email members, staff, donors, friends, family, social media, businesses and community groups to get the word out.

STEP 3: Keep collecting email addresses to grow your contacts list.

2. MAXESITES

📈 MAXeSites are a proven methodology to rank higher than a broad website for local target keywords in Google search results.

STEP 1: Create a MAXeSite™ promoting ONE item or product offered for sale on your website. Optimize the MAXeSite™ with relevant keywords pertaining to the item or product. For example,

STEP 2: Add the web page URL for the item or product you're selling on your website, to your MAXeSite™.

STEP 3: Enable the MAXeSite™ to display on the item or product details page of your website.

3. SOCIAL MEDIA

👥 People spend a lot of time on social media, which makes it a great channel to market and advertise.

STEP 1: Share the link to your online store + marketplace on social media.

STEP 2: Increase the frequency of your social media posts to boost engagement with your friends and followers, which can subsequently increase brand awareness with their followers.

STEP 3: Don't be afraid to ask others to share your posts to get the word out.

PRODUCTS TO SELL

🛒 Here are 20 popular and trending products sold online by US ecommerce merchants in 2025: